WhatsApp marketing for small businesses
Short answer: WhatsApp marketing works best as the closing step after social media. Capture interested people from Instagram, Facebook and other channels, follow up on WhatsApp within hours with a personal message, share your catalogue or price list, and send occasional offers only to customers who opted in. Keep messages short, useful and personal.
Why WhatsApp closes sales
Customers already use WhatsApp to talk to friends and family, so a business chat feels personal and immediate. Questions about price, size, timing and payment get resolved quickly, which shortens the path from interest to purchase.
Rules to follow
- Message people who gave you their number or messaged you first.
- Use a WhatsApp Business account with your business name and hours.
- Keep promotional messages occasional and relevant.
- Make it easy to opt out.
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