Comment-to-DM automation that turns comments into leads
Comment-to-DM automation sends a private message to anyone who comments a chosen keyword on your post. With SocialNow AI, the commenter instantly gets your offer by DM, is asked for their name and phone or email, and is saved in your Leads list, so interest on a post becomes a contact you can follow up on WhatsApp or by phone.
Updated
How it works
- 1
Pick a keyword
Choose a word for the campaign, such as PRICE, MENU or GLOW. SocialNow AI adds a clear "Comment PRICE and we will DM you" call to action to every post.
- 2
Write the reply once
Set the DM people receive: the offer, the link or the price list. SocialNow AI drafts it in your brand voice and you approve it.
- 3
Replies go out in seconds
When someone comments the keyword, they get your DM right away, and a short public reply tells them to check their inbox.
- 4
Collect the lead
The DM asks for their name and phone or email. Answers are saved to your Leads list with the post and campaign they came from.
Why businesses use it
More replies, fewer lost buyers
People who ask "price?" get an answer while they are still interested, not hours later.
Every lead in one list
Name, contact, source post and status (new, contacted, won, lost) in one place, with CSV export.
Safe by design
Official, permission-based connections, one reply per person per keyword, cooldowns and hourly limits keep your account in good standing.
Works with your campaigns
Keywords are planned with the campaign, so every post already ends with the right call to action.
Ways to use it
- ✓Send the price list to everyone who comments PRICE
- ✓Share a discount code for a launch or sale
- ✓Deliver a free guide, menu or catalogue
- ✓Book appointments, site visits or demo classes
- ✓Collect phone numbers for WhatsApp follow-up
Works across your channels
Frequently asked questions
What is comment-to-DM automation?
It is an automation that sends a direct message to everyone who comments a specific keyword on your post. SocialNow AI sends your offer, asks for the person’s name and contact, and saves them as a lead.
Which platforms support comment-to-DM?
Comment-to-DM works on Instagram and Facebook, and captured leads can be followed up on WhatsApp. Comments from your other channels are tracked in the same dashboard.
Is auto-DM safe for my Instagram account?
Yes, when done through official APIs with sensible limits. SocialNow AI connects through Meta’s official login, never asks for your password, sends one reply per person per keyword and applies cooldowns and hourly caps.
Can I see who replied with their phone number?
Yes. Every person who shares their details appears in the Leads list with their name, contact, the post they commented on and the campaign it belongs to.
Does comment-to-DM use credits?
No. Auto-replies and lead capture are included in every plan and do not use AI credits.
Is there a free way to try Instagram auto DM?
Yes. SocialNow AI has a free 7-day trial with 100 credits and no card needed, and comment-to-DM is included from day one.